It’s hard and it’s tangible. To a large degree, this is the overwhelming reason why many self-directed investors choose to put their retirement funds in gold. The ability to personally possess an asset of condensed economic value can be very appealing. You can guarantee its personal safety, and you can pick it up at a moment’s notice if you have to go. The fact that gold is accepted in virtually any country on earth seals the deal. For those who are concerned with the turmoil of financial markets, a personal tangible store of wealth fits the bill perfectly. A smaller percentage of investors get into gold just because it’s a commodity like any other commodity. Gold has increased tremendously over the past few years, and gold providers have taken advantage of that fact to run extremely aggressive ad campaigns. This causes more people to buy gold, the price goes up even further, and this encourages the companies to get even more aggressive. If an investor wants to get into gold because of its potential investment value, then he/she should think about it like any other stock whose price has a direct correlation to consumer sentiment and demand. As a tangible economic asset, gold certainly fills a very important role. As just another investment, well … investors should think about it as another investment and do all of the due diligence that they would for any other asset. Explore investing in gold with a self-directed Gold IRA.