Contact a Self-Directed Expert. (800) 395-5200 or Schedule A Call

Contact a Self-Directed Expert.
(800) 395-5200 or Schedule A Call

Contact a Self-Directed Expert. Schedule A Call or Leave A Message

Contact a Self-Directed Expert.
Schedule A Call or Leave a Message

Our Story

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Our Story 2018-07-18T18:23:26-04:00

Welcome to Broad Financial
Where We’re Passionate About What We Do

What We Do

We’re here to encourage you to take a more active role in the investing of your retirement account, to only invest in what you understand and believe in, and to broaden your diversification.

Why? Because these are the most important steps you can take to assure the financial growth and safety of your retirement account.

How do we do this? By providing upgraded, more flexible, more sensible self-directed IRA’s and Solo 401k’s that allow you to invest in what you want, when you want.

How We Got Here

Broad Financial was founded in October 2004 as a private real estate firm focused primarily on the development of residential, retail, and industrial real estate along the East Coast. Then in January 2009, our focus was greatly broadened, reaching far beyond real estate.

Here’s our story:

Although our focus has always been on real estate, our IRA’s, like most other taxpayers, were invested exclusively in Wall Street products (stocks, bonds, and mutual funds). Why? Because for years we were told that IRA’s are limited to those types of investments. We always wanted to diversify our IRA’s into the world of real estate and other non-Wall Street investments, but we went along with what we were told. That was until the market crashed in October 2008 and our retirement accounts lost nearly 40% of their value. We were then determined to gain control of our IRA’s, divest them from Wall Street, and invest them directly into real estate where our returns remained positive. And so we did. In January 2009, we learned how to upgrade and “self-direct” our IRA’s, and we successfully re-invested them directly into real estate – an asset class we know well, and believe in.

When boasting to friends and colleagues, they all asked the same question, “Can you upgrade my IRA too?” Why only help friends and colleagues, we thought, let’s help all taxpayers. And so we did. We fine-tuned our ULTIMATE IRA® and paired it with our ULTIMATE SOLO 401K® (for self-employed persons) and brought both of them to market.


Our Principals.

The Broad Financial team is led by its three innovative principals: E. Brian Finkelstein, Mervyn Klein, and Daniel Gleich.

  • E. Brian Finkelstein, formerly of Kidder Peabody, UBS, and Cantor Fitzgerald, brings his 25 years of successfully managing risk for several of the world’s largest bond trading firms to Broad Financial.
  • Mervyn Klein, formerly of the Read Group and Hudson Development, brings his 20 years of successfully developing millions of square feet of industrial, retail, and residential real estate to Broad Financial.
  • Daniel Gleich, formerly of Hudson Development, brings his 15 years of successfully creating and managing the operational side of numerous versatile real estate/ construction management teams to Broad Financial

Custodial or Checkbook Control Plan: Which is Best for You? We Offer Both.

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